They’re planning to use the opportunity to expand on how the leverage Square and Cognito Forms. It’s fantastic.” Selling online and in personĪs of the writing of this article, Carter and Matt were preparing for their first Farmer’s Market in Murfreesboro. And they’re never charged until they receive their delivery. “This way, customers know their information is safe – even we can’t see their entire credit card number. “The Cognito Forms Card-on-File feature lets us save our customers’ credit card information securely in Square’s systems,” she adds. Later, when they deliver the order, they run the customer’s card from their phones as well – often right from the customer’s driveway. This enables them to stay on top of demand in real time. Whenever a new order rolls in, their tool alerts them by sending an email to their phones. This makes the whole process quick and easy.” “And they save their credit card in Square to pay for their orders. “Customers sign up on our website using a tool we built in Cognito Forms,” explains Carter. That’s when things really started to take off. They expanded online, launching a weekly subscription service through their website. This first led them to partner with local doctors, directly selling their microgreens to interested patients. Matt set out to connect with other health-minded people in their area: those who also enjoyed fresh, nutrient-rich foods. And before long, he was caring for 60 trays of organic microgreens, and had completely renovated his garage into a working farm. By the end of the following week, he’d planted a few more. Matt planted his first tray of microgreens in February 2018. He recognizes the healthy punch these greens provide and is eager to show the community all of the health benefits they can get from eating even just a cup a day.Īccording to this article published by the USDA, microgreens contain up to five times more vitamins than the same amount of a mature plant. They also use up to 95% less water than with traditional farming methods.įarms like Matt’s produce microgreens: the young seedlings of herbs and vegetables. Farmers stack their crops on indoor racks, enabling them to produce more food within a smaller space. Vertical farming is a form of container gardening. That’s until December 2017, when a friend told him about vertical farming and his life took a different direction. Understandably, he gets restless every winter when the crops stop growing. Matt grew up farming - it’s in his blood. With Matt’s knowledge of farming, Carter’s thoughtful enthusiasm, and some technology help from both Cognito Forms and Square, the company is quickly outgrowing its modest beginnings. Sow & Harvest is an urban farm Matt established on his single acre property in Middle Tennessee. As she drove her Hyundai Santa Fe to drop off a delivery in Murfreesboro (outside Nashville), she told us about the business her boyfriend Matt Miller started and where she know works. It was a typically warm and sunny day in Tennessee when we spoke to Carter Marie Elliott. Sow & Harvest uses Cognito Forms and Square to turn microgreens into big business
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